Add water and the real ride begins. Water is proven to significantly reduce friction against beard hairs, while using foam or gel softens the skin. So an “aquatic” way of shaving makes a huge difference to your skin and to how the shaver performs its task. That’s why electric shaving shouldn’t be just dry any longer. It has to become more experiential: shave under the shower, in the bathtub, with a wet face, and make shaving a whole new ritual, feeling better than ever before.